indigitall offers the possibility to add parameters in your notification that serve as analysis. These parameters read the URL parameters and you can choose if they are connected with Hash (#) or Querystring (?). The key is the name of the variable and the value is the value that you give them.
If you want to create a new web analytic, click on NEW and complete the fields. If you select "variable" you can choose between: campaign title, campaign name, creation date and platforms (web, android, iOs).